Think With Your Hands.
Build Breakthrough Solutions.
LEGO® SERIOUS PLAY® + SPARK
Stop talking in circles. Start building answers.
Traditional brainstorming sessions leave people talking past each other, stuck in abstract concepts that never translate to action. LEGO® SERIOUS PLAY® flips the script: participants use their hands to build their thoughts, making complex ideas tangible and breakthrough thinking inevitable.
Click the play button!
Here's How It Actually Works
Traditional
Brainstorming
Lego® Serious Play®
Your participants become builders, not just talkers.
They construct three-dimensional representations of their thoughts, ideas, and challenges, unlocking insights that words alone can't capture, while also having a bit of fun too!
Why LEGO® SERIOUS PLAY®
Transforms Traditional Group Discussion
Hands-On, Minds-On Learning
Physical building engages different parts of the brain for deeper thinking
.png)
Makes Abstract Concrete
Complex leadership concepts become tangible, shareable models
Everyone Participates
No more dominant voices, every model gets heard
Safe Expression
Share difficult truths through metaphor and storytelling
Memorable Impact
Visual, tactile learning that sticks long after the session ends
THE SCIENCE BEHIND THE BRICKS
LEGO® SERIOUS PLAY® was developed in the 1990s by LEGO® in partnership with leading business schools. Together they created a solution that's now transforming leadership development worldwide.
A 2025 peer-reviewed study published in the Journal of Work-Applied Management provides the first scientific proof that LEGO® SERIOUS PLAY® works better than traditional team building.
The breakthrough research is in:
Teams got measurably stronger
Significant improvements in team cohesion that lasted 8+ weeks
People felt safer to speak up
Higher psychological safety scores across all participants
Results actually stuck
While traditional team building faded to baseline, LEGO® benefits lasted
Brains worked differently
Hands-on building triggered breakthrough thinking that talking alone couldn't reach
Why it works so well:
Your hands have more nerve connections to your brain than any other body part. When you build with LEGO® bricks, you literally think differently. The physical process bypasses analytical filters, letting deeper insights emerge through storytelling and metaphor.
The result?
This isn't just "playing with toys", it's the first team development method with randomized controlled trial proof that it delivers superior, lasting results.
.png)
Ready to Build Breakthrough Leadership Solutions?
Stop wasting time in meetings where nothing gets built except frustration. Give your team a hands-on experience that unlocks thinking, builds alignment, and creates solutions you can actually implement.
Get in touch today and let's explore!
Give Us a Call: +1 (912) 721-7883
Send Us a Note: hello@teambrightspark.com
Available for in-person SPARK experiences. All LEGO® SERIOUS PLAY® materials included.
LEGO is a trademark of the LEGO Group, which does not sponsor, authorize or endorse this web site.